The introduction of the Instagram shop feature has led to the influx of thousands of fashion brands and enthusiasts to the platform. In fact, data shows that 11% of social media users in the U.S shop on Instagram and over 130 million Instagrammers tap on shopping posts every month.
This has increased the competition in the fashion niche on Instagram.
Even though many reputable fashion brands have millions of followers and receive millions of likes on each post made, it is a bit hard for upcoming fashion brands to get enough followers and likes on their brand’s posts.
As depressing as this may be for some fashion brands, there are still ways you can get more likes for your fashion brand posts on Instagram.
In this post, we will be examining 5 of such ways.
Before we proceed to examine these 5 ways, it is important to note that you need to have a proper understanding of your target audience before you implement all that we will examine in this post.
This is because a proper understanding of your target audience will make your marketing approaches easier. For example, 93% of businesses that created content based on buyer persona have been able to exceed their revenue goals.
Not targeting a particular audience can be likened to shooting without aiming. Your chances of success are almost nonexistent. When you know your target audience, you can tell what they like, what attracts them, what their needs are, and how these needs can be met.
All these will then form the basis for every marketing tactic you employ. Besides about 43% of consumers only consider brands that have personalized their businesses to meet the specific needs of their target audience.
We, therefore, advise you to take out time to identify who your target audiences are. Once this is out of the way, you can now proceed to examine the following ways to drive more likes to your fashion brand’s Instagram posts.
1. Create a Strong Business Profile
Every day, at least 200 million Instagram users visit at least one of the 25 million business profiles on the platform.
The strength of your profile can affect the volume of engagements your posts get.
Your profile gives Instagram users a summary of what your brand is about. It’s like your resume. If it looks scanty, outdated, and unappealing, people won’t want to interact with your content. A highly optimized profile will boost the engagements on your posts.
Ensure that you have a good quality profile picture, preferably something that relates to your brand – your brand logo. Also, ensure that there is a clear description of what your business is about. Avoid fluff, go straight to the point.
2. Insert your Website Link in your Bio
About 65% of consumers visit a brand’s website after seeing its product on Instagram.
Instagram doesn’t allow links in the comments section or caption for posts. The only place you can insert a permanent link is on your bio so ensure that you add the link to your brand’s website there.
This will enable people to easily visit your website for more details or to make a purchase without having to conduct a Google search.
If you have a branded hashtag, also add it to your bio.
Post-High-Quality Product Photos
Research reveals that 83% of Instagram users rely on the platform to discover new products and services. So there is, every likelihood that a huge percentage of people who view your profile are just discovering your product. Hence the need to create a good impression with high-quality photos.
Instagram is a highly visual platform and only high-quality photos rank high.
Fashion brands on Instagram have more responsibility to produce high-quality photos because the major aim of being on Instagram is to showcase your products. If your followers don’t think your photos are appealing, there is no way they will like your post or even patronize your business.
Ensure all pictures are properly edited before you post them on Instagram. Don’t hurry over your editing process, take as much time as you need. Your viewers give priority to the quality of the photos rather than the number of photos posted.
Showcasing your products in a real-life setting that resonates with your target audience will trigger them to like your posts. Also, ensure that you use the appropriate models to showcase your products.
How your product looks on the models affects how well they appeal to your audience.
Post Video Content
Studies show that 53.4% of marketers consider video content to be a key aspect of their marketing strategies and this is because videos get 38% more engagements than photos on Instagram.
For your posts to have more likes, you need to incorporate video content into your content calendar. Take short clips of your fashion items on models, in real-life settings, or short video clips of just the items.
You can also post behind the scene videos to show how the items were designed, manufactured, or packaged. Posting such videos create a bond with your target audience and make them feel like a part of your business.
Buy Genuine Instagram Likes
A quick way to give your engagements a boost is to buy genuine Instagram likes. The keyword here is “genuine“. Not all sold likes are good for your engagements and some can get you banned from Instagram so you need to be extremely careful when going this route.
Ensure that the vendor you patronize sells only real likes and has been tested and proven by credible sources.
Buying Instagram likes for your posts will trigger more people to like the posts and will also make your posts to be visible on the explore page of your target audience.
Organize Giveaway Contests
Instagram pages that host contests grow their followers 70% faster than accounts that don’t.
Contests have become a rewarding Instagram trend that you should leverage on to generate not just engagements but also revenue for your brand. The ROI on giveaway contests centered around boosting engagements is quite impressive compared to the very little work you need to do.
Instagram contests content gets 3.5 times more likes than regular posts.
The contest does not need to be elaborate or tedious. It can be a poll or a mini quiz, a repost of your product, or for your audience to take pictures with your product and tag their friends.
The contest should have a prize relevant to your target audience because if it doesn’t, nobody will want to take part in it. The prize does not need to be expensive, it can either be a coupon or a gift card or any of your products.
While the major goal of all of these strategies is to grow your fashion brand on Instagram, it is important to keep the interest of your consumers in mind.
Focusing on the monetary gains of these approaches may not yield substantial results. But once your content is relevant to consumers, Instagram will help to boost the visibility of your post.